Brand Assets & Guidelines - Holistic AI
Media Library
Logo
01
Logo: Horizontal
02
Clearspace: Horizontal
03
Logo: Vertical
04
Clearspace: Vertical
Logo: Horizontal
This is our primary logo.
Note the horizontal lockup.
Clearspace: Horizontal
Our logo should always have space to breathe.
Logo: Vertical
When the primary logo doesn't fit your composition, use the vertical lockup.
Clearspace: Vertical
We call the space around our logo the blurple zone. Please don't put stuff in it.
Logo Dos
On light backgrounds, use our full-color logo.
On dark backgrounds, use our full-color logo with white text.
On darker colored backgrounds, use our white logo.
Printing one color? Use our dark logo.
Logo Don'ts
Please don't change the color of our logogram.
We love gradients, but using one in the logo isn't permitted.
Please don't add drop shadows, bevels, or other effects.
And please don't rotate, distort, stretch, or alter the logo in any way.
Color
Holistic AI Blurple
#5049f9 | CMYK 77, 71, 0, 0
Holistic AI Amethyst
#AB5FCE | CMYK 44, 71, 0, 0
Holistic AI Cerulean
#36B1FE | CMYK 62, 18, 0, 0
Holistic AI Deepblue
#141E41 | CMYK 98, 90, 43, 50
Fonts
Primary Typeface — Geist
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 !@#$%^&*?/<